Other hotel facilities include the E.D.I.T. restaurant, MiXR bar, social area THE LAB for guests to co-work, socialise and relax, and PWR ZONE gym.
Billed as a premium lifestyle brand for modern travellers, the brand personality focuses on being “spirited, stylish, edgy and provocative”.
Design-wise, guests can expect “whimsical art installations, accent chairs and a spirited colour palette of red, blue, purple and green”.
Central to the brand’s appeal will be curated experiences for personalised stays.
“The whole idea is the art of selection” says Balwin Yeung, group director global sales. “Everything is curated from food and beverage offerings, to wellness, music lists and art pieces. We will create personalised experiences called ‘edits’ by our team of ‘editors’.
“For every guest that arrives, we look at our records and booking information to see what kind of experience guests might want – so whether you’re on a business trip, with family, or having a girl’s weekend away – we will create certain edits for you.
“For example, if you’re having a girl’s weekend away – we will put face masks and beauty treatments in your room. If you’re travelling with kids, we might add tents and child-friendly decorations”.