If you own a physical business, such as a shop, bakery, or restaurant, one of the main things you need to do is focus on its appearance. This is what will entice new customers and also bring back existing ones. While the saying goes to never judge a book by its cover, unfortunately, this isn’t usually the case and if you have a business premise that looks dull, drab, or run down, people just aren’t going to want to visit it, which is where we come in. We have put together some top tips to improve your business premises that are sure to entice in customers both new and old.
Focus on your outside curb appeal
The outside of your premises is one of the most important parts as it is what your customers will see initially and can depend on if they come inside or not. Because of this, you want to make sure it is not only practical and easy to get to, but looks great too. You can do this by adding in things such as upgraded paving with commercial concrete repair, planting flowers and adding in window boxes, upgrading the path, and sorting out your windows and doors. By adding a fresh lick of paint you’ll be surprised at just how much of a difference it can make.
Make your signage easy to spot and appealing
The sign for the front of your establishment needs to be big enough to attract in and draw in customers, without being tacky and overbearing. You want to incorporate your logo and perhaps your tagline and make sure it can be seen for example from the road, or by passers-by. This will not only help those that are looking for your business to find it, but also attract those that are just driving by and help increase your level of walk-in customers.
Spend time on creating an ambiance inside
As well as the exterior of your business, you also want to make sure the interior of your business is welcoming and encapsulates your brand message. Think about the sort of decor you want, the vibe you want to give off, and also the budget you have to spend. Make sure to add in aspects such as artwork on the walls, nice-smelling fragrances, and plenty of comfortable places to sit. Think about the colors of the walls and materials used as they can make a big difference to the overall ambiance. It can be worth researching the science behind different colors to see what a difference it can make.
These are just a few things you can do that can help to improve your business premises in no time at all. Your shop or eatery will soon look much more appealing and mean that you generate new custom that keeps on growing. Have you recently invested in your business premises? If so, what are some things you have done in order to make it look that bit better? Let us know in the comments below, we would love to hear from you.