A few years back, former Disney leadership and life intel from his recently published book The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Analytics at Wharton Conference. “I believe we have a moral obligation as business leaders and data analytics professionals to use our expertise as agency for positive change.”
Kartik Hosanagar, a Wharton professor of Jumpcut, a startup to help Hollywood create more inclusive content by relying on data to show industry leaders that audiences are hungry for a wider range of representation.
During an interview with the Wharton Business Daily radio show on SiriusXM, Hosanagar pointed out that the film and television industry has not been very inclusive. “The industry, as it’s become more and more of a big business, has become increasingly risk-averse, so there is a reliance on doing what has always worked in the past,” he said. “Our big a-ha moment was to recognize that there are other ways to de-risk stories and storytellers, and data is extremely good at that.”
According to Hosanagar, stories were always born and shared in communities, and somewhere along the way, that was lost. Jumpcut wants to bring creative communities back into the core of storytelling.
The AI for Business. “We are kind of getting Hollywood to the second phase.”
And by the way, Jumpcut is also creating narrative-centric NFTs that come attached with Hollywood creators and talent. As they put it: Web3 (the platform for crypto and blockchain) is coming to Hollywood!
What does Jamie Moldafsky mean when she says, “I believe we have a moral obligation as business leaders and data analytics professionals to use our expertise as agency for positive change.” How does this fit into our discussion of media and entertainment?
What would broader representation in Hollywood mean to you and your creative community? Share your insight in the Comment section of this article.
How is Professor Hosanagar’s business Jumpcut innovating in the entertainment industry? Visit the company link and share three key observations.