Commenting on the partnership with Design Hotels, EARNT co-founders Lauren Scott-Harris and Lavinia Liyanage said:
“We are extremely proud to be partnering with Design Hotels. EARNT is a brand-new concept and we are working with brands who are not only best in class, but who are not afraid to challenge and lead the way brands interact with their customers to make an actual impact.”
Sarah Doyle VP, Global Brand Leader at Design Hotels, continued:
“We’re so pleased to partner with EARNT and Gary on this industry-first collaboration. We’re always looking for new ways to inspire our community to make conscious choices to protect our planet, and by collaborating with EARNT we’re able to meet our London community and celebrate the joy travel, while having a positive impact on our local environment.”
Participants can join a wait list once the 20 spaces are filled, though Design Hotels notes that previous activations have been fully booked in under two hours with long waiting lists.
EARNT launched in 2022 to encourage people to donate their time to a positive social or environmental cause. It describes itself as creating “a brand new type of VIP – those that do good for the planet or society”.
Founded in 1993, Design Hotels comprises over 300 independent hotels in more than 60 countries. In 2019 the company joined forces with Marriott Bonvoy, allowing guests to earn and redeem points at selected properties.