The exploration of all the ways that business touches your lives can lead to some intriguing places. Wharton Global Youth has followed economic and Wharton Neuroscience Initiative at the Wharton School of the University of Pennsylvania, seeks to build better business through brain science, which is to say that business professors are combining the study of the architecture of the brain and how it operates, with their areas of research to understand the business mindset and build better business leaders. Simply stated: neuroscience provides a powerful tool for understanding the reasons that people make the decisions they do.
Michael Platt, founder and director of the Wharton Neuroscience Initiative and a Wharton and Penn professor of science of neuroeconomics, to help us better understand decisions in all these areas.
Dr. Platt spoke to hundreds of high school students studying with Wharton Global Youth during a Summer High School faculty lecture series on Wharton’s Philadelphia campus.
He helped to define the Wharton Neuroscience Initiative’s work beyond educating students. “We also engage with the community, in particular corporate partners and other partners outside of academia, where we have the opportunity to put our science into practice and collect Companies are exploring other ways to apply neuroeconomics. For example, Lululemon has been using a neuroscience approach to understand how women’s brains respond to different kinds of textiles and fabrics. Neuroscience is increasingly helping to take away the guesswork in business decision-making, suggested Platt. “I think the biggest area where neuroscience will have an impact is in 
Source link
