The global custom t-shirt industry has been steadily growing, and is currently worth USD$3.64 billion. As clothing becomes increasingly personalized and unique, more and more companies create their own shirts and give them out as branded merchandise.
Custom shirts are a great way to build brand awareness and reinforce loyalty. They make fantastic gifts for employees and customers. You can gift them alone or combine them with other personalized Shemediy gifts or customized items from other stores. When designing company shirts, ensure they’re exactly how you want them to look and feel. Here are five tips that can help:
The fashion industry has many fabric options, including cotton, linen, polyester, and poly cotton blend. Each has its own merits and demerits. Choosing the fabric wisely helps you achieve the perfect look and feel for your shirts. When you go for durable and affordable fabrics, such a choice helps you get the most out of your business’s budget.
When choosing a fabric, consider these three factors:
- Weight: Consider the weight of the fabric. A heavier weight might be more appropriate for outerwear or coats, while lighter ones may be better suited for summer wear or tank tops.
- Drape: The drape refers to how a fabric dangles from a hanger. It tells you whether or not a garment will hang nicely on your body. You don’t want wrinkles or bunching where there shouldn’t be any.
- Stretch: Fabric stretch tells you whether or not it’ll expand with your body movements. It’s important for the shirt to move with the body to avoid any bunching or pinching in awkward places.
- Choose The Right Shirt Style
Choosing the right shirt style for your company is a big deal. It must be the perfect reflection of what your company is and what it stands for. In short, the style should align with your brand identity. However, it doesn’t have to be overly formal or corporate; you can choose something casual and fun, too.
When it comes to company shirts, you have a lot of options. But, which one is best for your business? Here are some ideas to help you choose:
- T-shirts: These are great for casual settings, like parties or barbecue sessions. You can also use them for company outings or team-building activities.
- Polos: These look professional and clean in any setting, and they’re perfect for more formal events, like conferences and client meetings.
- Button-Downs: These are great for work environments that require a more professional attire than polos can offer.
- Henley Shirts: Henleys are casual and comfortable, but they still look professional.
- Pick Colors Carefully
Color is one of the most important elements of any design. It can set the mood for the entire piece, as well as make or break a brand’s identity. When designing your company shirts, be careful with your color choices. The wrong color scheme can ruin your brand’s personality traits and turn off customers who might otherwise be interested in what you have to offer.
Think about how each color represents an emotion or feeling. Red is often associated with passion and intensity; blue is known for being calm and relaxing; yellow represents happiness and optimism. When choosing, understand the emotions you want the wearers to feel.
Fonts can also make or break a design. They’re one of the first things people see, and they can give your company a personality that’s hard to replicate. When designing your company’s shirts, it’s crucial to choose a font that’ll align with your brand. It should be bold, distinctive, readable, and communicative.
Here are some font ideas for your shirts:
- Serif fonts are the most common and classic. They’re also easy to read.
- Sans serif fonts are clean and modern, making them a great choice.
- Script fonts are fun and playful—these can be used as secondary fonts.
- Handwritten fonts are fun and casual. They’re great for a personal touch.
- Old-style fonts evoke feelings of nostalgia and tradition. They’re perfect for vintage designs.
- Don’t Stray Too Far From the Norm
A goal helps keep all your design elements in place without straying from the norm. Are you trying to create something that’ll stand out in the crowd, or do you want something that’ll fit in with all other shirts? For the former, it’d be best to avoid generic design features to prevent similarity confusion. For the latter, you can experiment and create your own style, but don’t overthink the designs.
The best leverage is to ask for help from someone with experience creating company-wide designs. They’ll be able to give you tips on how to stay consistent across all of the different design elements (and save time when it comes time to order). If your organization doesn’t have anyone with this kind of expertise, consider hiring an outside designer who does.
Designing company shirts is a great way to promote your business and show pride in who you are. It’s also an easy way to spread the word about what your brand stands for and how it can help others. But, when designing, prioritize the preferences of your audience, and know what fonts and styles work best with your branding. If you’re looking for tips, the ones above will surely help.