Being a woman means taking on a lot of different roles. You’re a leader, friend, spouse, mother, support system, emergency phone call, and where others turn to feel safe and grounded. You handle those roles efficiently and without expecting a parade celebrating all the work you do. However, your goals and the things you want to accomplish can often fall in the margins.
Women have more of a seat at the table than in times past, but we still have a long way to go. It’s going to take more executive women being willing to stand up and amplify their voice to affect change in corporate and entrepreneurial cultures. Building a powerful brand is one way for executive women leaders to amplify their voice and do so for years to come.
Being an executive leader means leading by example. Consumers and employees are inspired and follow leaders who show up and add value. Today’s access to the Internet, its billions of consumers, and the available modern communication channels offer executive women leaders an opportunity to show up and add value.
Here are three ways executive women leaders can amplify their voice, build a powerful brand, and live a life of leadership that’s on their terms.
- Use modern communication channels to share your knowledge, experience, and expertise.
Whether through written, audio, or video models — the Internet and social media offer women leaders effective communication channels to share leadership and core values. The ability to teach consumers and employees quickly creates a path to share what you know.
These channels are only effective if they’re used. There can be a fear of speaking up and sharing what you believe — that has kept too many women leaders silent. What you know is valuable and should be shared. Your brand is built when you leverage modern communication channels to share your story, experience, and the principles that made you want to become a leader.
Content is a powerful way to build a brand as it adds value to consumers and educates employees. You can create content through social media, podcasts, YouTube, internal communication channels, and through publications such as this one. The use of content is essential in brand building as it’s a way for consumers to learn and share.
Pick which content types make sense for you. Decide which channels you want to distribute that content on and do so consistently. Create a content plan that allows you to demonstrate your expertise and draw others to your brand. Use content to amplify your voice and not hide in the shadows of expectation.
- Show up consistently, authentically, and speak your truth without hesitation.
Executive leaders build powerful brands when they’re consistent in showing up for their consumers and or employees. There’s a reason why Coca-Cola invests 10% of their profits back into marketing — being top of mind helps you build.
You want to show up with content consistently, but you also want to make sure you’re showing up authentically. Leaders can’t be afraid to give unpopular opinions and speak their truth. Consumers and employees know the real thing when they see it.
Your presence and the authenticity attached to it inspires and motivates people. Your brand builds when you show up consistently, and it becomes powerful when you tell it how it is.
There’s a long history of societal conditioning towards women leaders not speaking their truth or showing up powerfully. They are labeled and bullied for being direct. It’s important to break that conditioning because the world needs to hear your voice. Whether that’s getting help from a professional or making your personal development a priority, it’s essential to step out and speak up.
- Protect your energy, set boundaries, and pursue your priorities.
You carry a lot of responsibility as a woman and leader. It won’t be long before outside circumstances consume you if you’re not intentionally protecting your energy and setting the proper boundaries. Your self-care is one of the best ways to show up powerfully and establish yourself as a leader.
You become stronger and tap into your voice as you make yourself more of a priority. You develop the strength to lead by example, which builds your brand, as you refuse to let outside circumstances drain your energy.
Get clarity on what you’ll allow into your space. Set hours for when you’ll be available and when you will not. Have established guidelines for who can contact you and when. Start each day by working on the things that help you accomplish your personal optimization goals. Don’t give in to the pressure to be everything for everybody.
You can amplify your voice as a strong executive woman leader through the building of your brand. You can deliver powerful lessons that add value and change lives. You can accomplish your goals and do so without feeling guilty.
Use the available resources today, and access to consumers, to build your brand. Create and leverage content to get your expertise out to a broader audience more efficiently. Say no to what doesn’t serve you and lead by example. Don’t hide what could help those you lead.
Written by Cindy Rodriguez Constable.
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